The Ultimate Botanical Concept Store
Also in 2018, Insider Trends- the retail trends specialist, reached out to us sharing they are huge fans and interviewed us for their blog. The London-based trend consultancy helps global brands create world-leading and profitable retail ecosystems. They are known for their retail trend tours, retail innovation presentations, retail industry trend reports and more.
The title on the piece reads "Growing strong: inside FLO Botanical Atelier, the ultimate botanical concept store".
Before botanicals were cool, there was Brazilian concept store FLO Botanical Atelier, or FLO. As one might expect for a store dedicated to plants, the design is light, bright and airy with the plants and flowers taking central stage. Created by husband and wife team Antonio Jotta and Carol Nobrega, FLO stands for For Lovers Only although in reality all sorts of shoppers are flocking to the Instagram-friendly space.
Co-founder Nobrega gives us the inside track on the concept, the challenges along the way and how the store is integral to the business.
Scroll down to see more of our current store in São Paulo.